Schedule of Events

Lawn & Landscape Business Builders Summit

5:00 PM – 6:30 PM

Registration Open

5:00 PM – 6:30 PM

Meet & Greet Reception

8:30 AM – 5:30 PM

Registration Open

8:30 AM – 9:00 AM

Networking Continental Breakfast

9:00 AM – 10:00 AM

Different ways to grow

Private equity infusion into the industry has given company owners another avenue to boost your bottom line. Whichever way you decide to grow, you will run into challenges. This panel will feature people who grew their companies in different ways including: organic, with private equity backing, and via a family investment.

Austin Ashmore
Panelist Austin Ashmore CEO Sunrise Landscape View Bio
Justin Martin
Panelist Justin Martin President Granite Hills Group View Bio

10:00 AM – 11:00 AM

Dos and don’ts of a growing company

Running a profitable company is hard enough, let alone one that is rapidly growing. Panelists will provide an overall look at how you should approach growth. From starting the actual ascent, managing while you are in growth mode and then when to hit the brakes, we will tackle the tough topics around building your business.

John Puryear
Panelist John Puryear Owner/CEO Puryear Farms View Bio
Bruce Moore Jr.
Panelist Bruce Moore Jr. President and CEO Eastern Land Management View Bio

11:00 AM – 11:15 AM

Networking Refreshment Break

11:15 AM – 12:15 PM

M&A – the good, bad and everything in between

Executives and company owners will cover all things with mergers and acquisitions. They will discuss what to know when selling, the ups and downs of buying and what it takes for a deal to go smoothly. Panelists will also give their thoughts on the current state of M&A in the industry and where they see it going in the future.

12:15 PM – 1:30 PM

Networking Lunch

1:30 PM – 2:30 PM

Business development 101

You can't grow your business without a sale, and a lot of owners start out as the only salesperson on staff. Developing that next generation of salespeople is crucial to growing a company, as is designing an effective advertising campaign to gain new customers. This panel will consist of owners and top sales leaders across the country who can give insight into an effective marketing and sales process, how they manage their time, networking success and failures, and more.

Peter Lucadano
Panelist Peter Lucadano CEO RedTree Landscape Systems View Bio
Kelly Slater
Panelist Kelly Slater CEO Pleasant Landscapes View Bio

2:30 PM – 2:45 PM

Networking Refreshment Break

2:45 PM – 3:45 PM

A new level of accountability

For years you’ve been able to run your company by yourself, or with a few trusted colleagues. But now the company has grown to a size where you will need a new level of a management – chief financial officer, a human resources officer, a chief operating officer and other management titles. Panelists will discuss when they knew it was time to start this process, what they would do differently and the successes and missteps they had. They will also speak about learning how to delegate and being comfortable doing so.

Jess Milligan
Panelist Jess Milligan President Strathmore View Bio

3:45 PM – 5:30 PM

Networking Reception