Justin Martin
President, Granite Hills Group
Justin is the President of Granite Hills Group, a leading full-service commercial landscape provider with offices throughout the Carolinas. In his role, Justin plays a vital part in shaping the company’s mission, vision, and overall strategy, while ensuring they are effectively translated into action. Justin is a forward-thinking leader, committed to fostering a dynamic company culture, building high-performing teams, and redefining the expectations of what it means to be a landscape provider.
Justin's passion for the green industry began in high school, working at a garden center in Cary, NC. After earning a degree in Psychology from East Carolina University, he returned to the industry, building a diverse career with deep expertise in commercial landscape management. His extensive experience spans a variety of roles, including operations, sales, account management, branch management, regional management, and executive leadership. This breadth of experience has uniquely equipped him to lead Granite Hills Group to new heights. After spending nine years with one of the largest commercial landscaping companies in the country, Justin decided to pursue his vision of growing a company that redefines both employee and customer experiences.
Justin lives in Fort Mill, SC with his wife, Michelle, their sons Will and Zach, and their dog, Sully. A close-knit family, they all share his love for the outdoors, health, and wellness. When he’s not working with the Granite Hills team, Justin enjoys spending time with his family, trail running, mountain biking, traveling, hiking, skiing, surfing, and fishing.