Rob Palmer has been a part of the lawn care industry for over a decade, launching his own Ohio-based lawn care company, WeedPro, back in 2001. His long-term success caught the attention of Authority Brands, a leading portfolio company that specializes in home services, which acquired the company in 2023. Through that acquisition, WeedPro rebranded and began franchising as Lawn Squad, which offers comprehensive lawn care services, from fertilization and weed control to aeration, seeding, and insect control, serving both residential and commercial properties.