J. T. Price is the CEO of Landscape Workshop, a role he began in January 2014. Under his leadership, LW has grown from $18 million to over $140 million in annual revenue, and is now one of the leading commercial landscape maintenance firms in the Southern United States, with operations in Georgia, Alabama, Tennessee, Kentucky, South Carolina, Louisiana, and Florida. Earlier in his career, J. T. worked as a consultant at McKinsey & Company, as a principal of a private equity firm with over $500 million under management, and served in various other roles, including as acting chief executive of Finn Corporation, a manufacturer of landscape equipment. Price is a graduate of the University of Richmond and Harvard Law School. He serves as a member of NALP’s Board, and is passionate about NALP’s advocacy work and ongoing efforts to drive professionalism and workforce development in the industry. He is married with two school-age children and two dogs, “Chewie” and “Oreo.”